Can you recommend any great stories/videos about the importance of collecting survey data?

For example, some horrible disaster that was averted because people conducted a survey prior to making their decision, or some disaster that occurred because people didn't bother asking around before making a decision--any stories come to mind?





Thanks!

Can you recommend any great stories/videos about the importance of collecting survey data?
Hi Fisher,


Marketing is full of historties about wrong decisions based on guesses.


David Ogilvy used to say that the costumers are everyday people, he used to say that your customer is your wife, so if she does not want nobody else will want your product.


Have a try on the website


http://www.slideshare.net/tag/marketing/


You might find some presentation about this topic.


Cheers


Lucio Dias Ribeiro


http://marketingeasy.blogspot.com
Reply:May it be any survey, does it fetch u money.





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